Running a non-profit organization requires a lot of work and planning. You need to recruit, train and utilize volunteers, organize fundraisers and manage the daily operations of your not-for- profit organization. When it comes to fundraising ideas, you don’t want to be stuck doing the same candy fundraisers so common with schools and clubs. You need fresh and exciting fundraising programs if you want to attract donors and expand your reach.
One of the most common limitations for the growth of non-profit companies is the amount of charitable donations they receive in any given financial year or quarter. Relying on the same corporate donors or in-person donations will continue to keep your charitable organization from real growth. You need to consider how online fundraising could give you the boost you need.
Convenience Is Everything to Modern Donors
Since the explosion in popularity of social media in the last decade, people across the country have begun conducting more and more business online. That includes finding, researching and donating to charities and non-profit organizations. Individual users sharing donation pages and information about donation drives can help non-profits reach new donors and increase their budgets.
Just like with shopping, the modern consumer expects near-instant gratification when it comes to giving to charities. You have an opportunity when an interested person clicks on your website or a post you shared on social media. In order to capitalize on that opportunity, you need to make donating as convenient as possible. Creating a simple, secure online fundraising system can help drive new donations and convert more followers and visitors into donors.
Ideally, your donation system will accept a range of digital payment options, including ACH transfers, online credit and debit card payments, and even mobile payment systems. The more options you provide for potential donors, the easier it will be for them to follow through with the impulse to give to your non-profit organization.
Viral Online Sharing Can Give Your Organization a Boost
When you put the time, thought and investment into creating a fundraising event, you want to see a return on that investment. Sharing humorous videos, attractive photos, original memes and thoughtful social media posts can incentivize your followers and current donors to share your content with their friends and family. The more engaging your promotional content, the better your chances of having people share it with others. The more shares and new traffic you have, the better your chances of seeing real returns on a fundraising effort.
All the viral shares in the world won’t help your non-profit organization if the people sharing and enjoying your content can’t quickly and conveniently make a donation. Before you put in the time and financial investment to start new fundraising programs, make sure your website and social media pages are easy to navigate and provide simple options for donations. Online fundraising for nonprofits is a rapidly growing field.
Don’t get left behind by only accepting in-person donations. Capitalize on your online presence by accepting online donations. Doing so can only help your non-profit organization grow.